For subscribing to the MTA Weekly Digest! 11/11 kan nemlig skrives som one-one-one-one, og ettallet minder også om en enkelt person. Gross merchandise value, a figure that shows sales across Alibaba's shopping platforms, surpassed last year's 213.5 billion yuan record (nearly $30.5 billion) on Monday afternoon local time and kept rising through the rest of the day. As just these two sellers account for sales of over $63 billion, Singles’ Day is far larger than even the biggest American shopping festivals. De dag kreeg de naam Vrijgezellendag dankzij de vier enen in de datum. All during the same, single shopping event on November 11. Yes, you read that right. Vrijgezellendag of Singles' Day is ontstaan in 1993 in de Universiteit van Nanking en werd initieel gevierd in verschillende universiteiten van de staat in de jaren 90. MarTechAdvisor.com and its partners use cookies to help personalize content and ads, provide social media features, and analyze traffic and its behavior. Waarom precies die datum zo belangrijk is lees je verder op deze pagina. 14/11/2019. Singles Day (China) History. Samme dag som bageren fejrer for iøvrigt sin fødselsdag! For marketers everywhere, Singles’ Day is exciting to observe and there are many insights to be gained. She is an abstract artist and is also the author of the first-ever story to unfold entirely as Facebook posts - 'It's Complicated'. So global brands are looking at the Singles’ Day shopping festival as a way to get in on the action. We review every application to create & maintain meaningful discussions in our community. This year, retailers took the excitement and entertainment up many notches – Alibaba held an opening gala with a performance by Taylor Swift, while Tmall hosted a live stream with Kim Kardashian to launch her line of fragrances. Two-hundred thousand brands participated from 78 … Even Southeast Asia's e-commerce platforms have jumped on the bandwagon. But this was not the case. It is an unofficial holiday celebrated by single people.It serves as a complement to Valentine's Day for people who are single, and not married or in a romantic relationship.It is a celebration of love in all forms recognizing the love between friends, family and loving yourself. What Happened During Singles Day This Year? We are just over one month away from the largest e-commerce day in the world, China’s November 11, also known as Singles Day. The day got off to a strong start for Alibaba. Entertainment. That’s what happened on Alibaba.com, as soon as Singles’ Day began on 11th November 2019. This is similar to traditional TV shopping but adapted to e-commerce. Promotional activities and announcements take more like a … being Martech-wise. We encourage you to read our updated PRIVACY POLICY and COOKIE POLICY. Thanks to live streaming, it’s estimated that Alibaba’s opening gala was viewed online by 240 million viewers. Livestreaming has become a big part of the shopping experience on Chinese e-commerce sites. ... Nov. 11, 2019. We’d love to hear from you! Retailers offered buyers a number of interactive games, and a fashion show called ‘See Now, Buy Now’ allowed viewers to instantly buy the garments the models wore. Porque el amor empieza siempre por un@ mism@ queremos que te celebres. In its 11th year, Singles' Day 2019 once again broke records with almost $38.4bn spent by consumers. You are just one step away from getting all the Can you imagine sales of US$ 1 billion in 1 minute and 7 seconds? An interesting new trend was the rise in the use of voice commands for shopping. This shopping festival regularly beats the … We want to hear from you. Dus dit jaar is het op 11 november 2020. Your email is already registered for the MarTech Advisor Slack Community. With the UK in now under its third lockdown and other countries around the world enforcing similar restrictions, the need to support and help connect single disciples continues. Sales from video streaming accounted for about 7.5% of the total sales on Alibaba. Dangdang, an online book retailer, said it sold 6.8 million copies in the first hour. Can you imagine sales of US$ 1 billion in 1 minute and 7 seconds? Thank you for your interest in joining the MarTech Advisor Slack Community! "There is no downturn there. For you to have an optimal experience, we require that cookies be enabled on our site. Until December 2015, Suhasini worked as Chief of Marketing at GS Lab, an IT product development company. Online personalities often speak to their followers and talk about products as well. It was conceived as a day for single people to celebrate their status, sort of like an antidote to Valentine’s Day. In fact, CyberMonday in 2018 had sales of just over $7 billion. Alibaba’s headquarters during the Singles Day global shopping festival in Hangzhou, China. The International Singles Fellowship (ISF) events will continue into 2021 starting with the first on Saturday 30th January. But sales growth for Alibaba on Singles’ Day has weakened as China’s economy slowed. Monday marks Alibaba's first Singles Day since its founder, Jack Ma, stepped down as chairman in September. She is a prolific writer and speaker, and has conducted workshops on Digital Marketing across India. Singles' Day, when single people in China treat themselves (it's sort of an anti-Valentine's Day), is currently the world's biggest shopping day. We're expecting boohoo, Nasty Gal and ASOS to be involved in Singles' Day in 2019. I aften skal singlerne fejres, og det kan du gøre med god grund. In Indonesia, for example, 11 November is dubbed "Harbolnas" (National Online Shopping Day), and large discounts are offered by major online retailers. It’s no wonder that brands have been taking notice – over 200,000 brands from over 200 countries participated in Singles’ Day 2019. Skip. Last year, it posted a 27% year-on-year sales increase, the lowest in the event’s 10-year history. The nation has 800 million people online. Most of all, Singles’ Day is going to be an extremely interesting space to watch how e-commerce will grow, how new technologies will impact buying, and how buyers will gain. Alibaba’s Singles’ Day 2019 sales of over $38 billion also showed huge growth from the 2018 figure, which was over $30 billion – indicating the growing popularity of this festival. © 2021 CNBC LLC. Welcome to MarTech Advisor.We’d like to walk you through some cool features on our article page, so you can enjoy a better reading experience. Alibaba’s headquarters during the Singles Day global shopping festival in Hangzhou, China. Prior to this, she was with the UK Trade & Investment as Director, British Trade Office, Pune, part of the British High Commission in India, where her primary focus was to attract high-quality inward investment into the UK. Singles Day er nemlig kun til for dig, der er single, og ikke alle de pladderromantiske forhold, der ofte blomstrer op rundt omkring. It was the 11th edition of the annual Singles Day event — also called the Double 11 shopping festival because it falls on Nov. 11. 3 simple questions - 3 minutes is all it will take to help us know you a little better. Many parties and events are organized around it, a lot of them around the theme of finding love, and rather ironically, many couples choose to get married on Singles’ Day! What does singles’ day 2019 say about the future of e-commerce in China? GMV hit $12.01 billion in the first hour. Tell us on LinkedIn, Facebook, or Twitter. Enjoy an uninterrupted reading experiencedsmddls,d,sd,;,;,;! In dollar terms, the GMV figure was around $38.3 billion. Incentives and discounts were offered across Alibaba subsidiaries in shopping, social media, travel, music streaming, etc. Hi there! Singles’ Day, which started in the ‘90s at Nanjing University as a sort of anti-Valentine’s Day for singles in China, is recognized as a day to treat yourself. As Alibaba Singles’ Day comes to a close, the tally is in, and 2019 generated US $38.4 billion (RMB 268.4 billion) of gross merchandise volume (GMV), reports Alibaba. You might not have ever heard of Singles Day, which lands on Nov. 11 (or 11/11, which anyone who always makes a wish at 11:11 can appreciate), but it’s become the biggest online shopping day in the world. This number could rise significantly in 2020, which we will report back on. On Wednesday, Kim Kardashian did a livestream announcing her fragrance brand KKW will be available for sale on Tmall. Data is a real-time snapshot *Data is delayed at least 15 minutes. Alibaba's new record comes as it faces a slowing Chinese economy and stiff competition from domestic rivals. 2019 was no different. The sales marks an increase of 26% compared to 2018. It’s interesting to note that as over 90% of the sales happened from mobile devices, being mobile-friendly remains of paramount importance. Confirm your email id so you don’t see the popup again! SINGLES DAY Singles Day is a Chinese holiday observed every year on November 11th. At the end of the event, GMV stood at 268.4 billion yuan, just under a 26% rise from the figure posted last year. The applications of technologies such as video streaming and voice-command-based shopping will have applications for all of us, too. Got a confidential news tip? Singles’ Day represents more than shopping. Singles’ Day event falls on November 11 every year and is also known as “double 11.” The event is dedicated to people who are not in a relationship. There were various promotions offered during events leading up to the shopping festival. Alibaba's Singles Day 2019 saw an incredible $38.4 billion worth of sales in a single day making it the biggest ever single day's sale in history. How are you going to capitalize on the Singles Day phenomenon? Live streaming became an effective way to capture consumer attention and help them discover products, as well as tempting them to buy right away. Suhasini is an entrepreneur and co-founder of MarketAxis Consulting, which provides Strategic Marketing, execution support and training to B2B brands. Coronavirus. The double-eleven shopping festival has gone far beyond just a holiday for single people. Singles’ Day takes place in China every year on November 11 (11/11). Although Singles’ Day started in China, it is becoming increasingly global in flavor. Within an hour and a half, Alibaba's sales exceeded the total reached on Singles Day in 2016. Singles Day is a Chinese holiday that celebrates being single. Oorsprong. It has become this 24-hour snap-up festival with nearly a half billion participants. Det er altid international Singles Day d.11/11, hvilket gør det meget nemt at huske. Singles' Day has since been popularized through the internet and is now observed at several places outside of China as well. November 14, 2019 • Marcia Kaplan In 24 hours on November 11, Alibaba’s Singles Day recorded $38.4 billion of gross merchandise sales. Singles Day is een jaarlijks terugkerend evenement op 11 november. It’s possible that shopping first came into the picture to encourage single people to pamper themselves on this day, but Singles’ Day has evolved to become the world’s largest shopping spree. Technology. China is a huge market, and online shopping accounts for almost 20% of consumer spending there, as compared to about 11% of American consumer spending. The young Chinese consumer provides a peek into the future, possibly into what more and more consumers are going to be like and behave like. Waarom 11 november? Published on Nov 5, 2019. Users could place orders while they watched videos of the products, which fostered a more interactive, entertaining and interesting experience. Singles’ Day in China (November 11) is the number one shopping day in the world, with historical numbers easily topping similar sales days in other countries. Suhasini has been involved as a mentor and marketing consultant to high tech startups for over 15 years. With China being the first to face the pandemic in late 2019 and subsequently the first to emerge from lockdown, its bricks and mortar retail activity now risen close to pre-COVID levels. To help boost sales, Hangzhou-based Alibaba expanded the number of discounted items in this year's event and put a heavy emphasis on livestreaming via its platforms to help sell goods. Sign up for free newsletters and get more CNBC delivered to your inbox. Toen de studenten afstudeerden zetten ze de traditie verder in het maatschappelijke leven. Chinese e-commerce giant Alibaba set a sales record on Singles Day, the world's largest 24-hour shopping event. This year’s Singles’ Day featured 200,000 participating brands, one million new product launches and 1.3 billion delivery orders. De dag wordt ook in Nederland gevierd, elk jaar op dezelfde dag: op 11 november. It is an unofficial holiday celebrated by single people.It serves as a complement to Valentine's Day for people who are single, and not married or in a romantic relationship.It is a celebration of love in all forms recognizing the love between friends, family and loving yourself. These inputs came through Tmall Genie, the smart speaker from Alibaba AI Labs. That's a slower growth rate than the 27% seen on last year's Singles Day. — Taylor Swift China (@tayswiftchina) November 10, 2019 In recent years, international brands and stars have tried to capitalize on the shopping … All Rights Reserved. About 118 boys are born for every 100 girls. HANGZHOU, China — Chinese e-commerce giant Alibaba set a sales record on Singles Day, the world's largest 24-hour shopping event. https://www.martechadvisor.com/articles/ecommerce/singles-day-2019 Get this delivered to your inbox, and more info about our products and services. For du har nemlig lov d. 11/11 2019. Singles’ Day is the time for the most innovative ideas in e-commerce to be presented. Over 200,000 brands participated, including over 22,000 brands from 78 countries. Alibaba breaks Singles Day record with over $30 billion in sales, Alibaba's Singles Day is about more than sales. A $387,725 (RMB 2,700,000) Rolex watch and a $68,929 (RMB 480,000) Hermès Birkin bag were sold on China’s luxury e-commerce platform Secoo during this year’s Singles’ Day shopping festival, according to Federica Marchionni, International CEO of Secoo, who spoke at the New York Times International Luxury Conference in Hong Kong November 12. The logo of Alibaba Group is seen during Alibaba Group's 11.11 Singles' Day global shopping festival at the company's headquarters in Hangzhou, Zhejiang province, China, November 10, 2019. Alibaba drove transactions and engagement across its various platforms and subsidiaries though innovative discounts. In its 11th year, Singles' Day 2019 once again broke records with … There is no evidence there is sentiment decline for U.S. brands," Cooke said. But that shouldn’t stop you from Business. The double-eleven shopping festival has gone far beyond just a holiday for single people. Alibaba's Singles Day sales last year exceeded the spending by consumers during any single U.S. shopping holiday such as Black Friday or Cyber Monday. It beats out Prime Day… Amid the ongoing U.S.-China trade war, there was some concern that American brands could get the cold shoulder from Chinese consumers. Singles Awareness Day (or Singles Appreciation Day) is celebrated on February 15. each year. Other e-commerce portals have also moved huge volumes of merchandise – JD.com reported over $25 billion in sales, though the total value of e-commerce sales thanks to Singles’ Day 2019 is yet to be reported accurately. In the Chinese language, Singles Day is called Guanggun Jie or bare sticks holiday, which relates to his celebration day of November 11 (or 11/11).Today, it is the biggest commercial holiday in the world with over $14.3 billion dollars spent on November 11, 2015. We explore the phenomenon and trace its roots from idea to ‘explosion’. Give us 2 business days to confirm your spot! Post the festival, they are now working round the clock to ship and deliver the goods sold, and are reported to be using high-speed trains for this purpose, as well as regular cargo flights and road transport. ... Nearly 300 international sellers including Under Armour, Dyson and Philips each sold over $14.3 million, while several US-based sellers such as Bose, Nike and The North Face grossed over $143 million each. SINGLES’ DAY. Singles’ Day represents more than shopping. A Division of NBCUniversal. essential martech insights week on week. The increasing popularity of live streaming was an interesting development. 5 fun facts about Singles’ Day, not only for ecommerce sellers. Buyers got direct price reductions or coupons that could be used online or at high-street stores. Some of the top-selling products early in the day included the 5G version of Huawei's Mate 30 Pro smartphone, as well as Apple's iPhone 11 Pro and Pro Max. Singles’ Day 2019 included over one million orders that were placed and paid through voice commands. The company said later sales were up 86% over 2018's Singles Day but gave no total. It all started in 1993 at a University in China. Singles Day or 11.11, is the biggest shopping day of the year for singles, as Chinese e-commerce players led by Alibaba offer massive discounts … Gross merchandise value, GMV, a figure that shows sales across Alibaba's various shopping platforms, surpassed last year's 213.5 billion yuan record. Singles Day wordt over de hele wereld gevierd. International. We already saw that a number of international brands participated this year in order to get a share of the Chinese e-commerce market. This year’s double-eleven sales were, once again, record breaking. At the same time, Singles’ Day is also spreading into more countries. We hebben alvast de data van Singles Day in de toekomst op een rijtje gezet: Singles Day 2019 valt op maandag 11 november 2019. During the 24-hour period, which began at midnight in Singapore and Hong Kong, Alibaba offered huge discounts across its e-commerce sites such as Tmall. This year’s double-eleven sales were, once again, record breaking. Buyers are tempted by the deals on offer, as most participating brands offer huge discounts over the 24-hour period. Der er en helt særlig grund til, at det netop er d. 11 november, der er den internationale Singles Day. That’s what happened on Alibaba.com, as soon as Singles’ Day began on 11th November 2019. Singles Day isn't even over yet but Alibaba has already crushed last year's sales results and broken new records for the ecommerce giant. While Alibaba is the name often associated with the mega shopping event, competitors JD.com and Pinduoduo all offer their own sales. China has a population of 1.4 billion people, making it the most populous country in the world. In 2009, Alibaba converted this relatively unknown day into an international shopping festival – a move that has yielded great returns, considering that their 2019 Singles’ Day sales have crossed $38 billion. Alibaba calls this festival ‘Double11’, and live tweeted the sales figures through the day. JD.com was already offering some Double 11 discounts before the actual day. One of China’s greatest demographic challenges is the imbalance of genders. The logo of Alibaba Group is seen during Alibaba Group's 11.11 Singles' Day global shopping festival at the company's headquarters in Hangzhou, Zhejiang province, China, November 10, 2019. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. It was the 11th edition of the annual Singles Day event — also called the Double 11 shopping festival because it falls on Nov. 11. By submitting your e-mail address you agree to our, © 2021 MarTech Advisor is among the trademarks of, How to Become a Chief Marketing Officer (CMO) in Your 30s, Digital Meets Physical, Chinese New Year Campaigns & Digital Advertising Trends: Martech Essentials in Jan. 2020, Chief Marketing Officer (CMO) Job Description 2020: Role, Responsibilities, Salary, A Look at the Big Martech News of 2019: Implications for 2020. Jacob Cooke, CEO of WPIC, an e-commerce tech and marketing firm that helps foreign brands sell in China, told CNBC that jewelry and apparel were the most popular product categories from American retailers. Interestingly, Alibaba’s Co-founder Jack Ma declared the 2019 Singles Day a financial disappointment, which implies putting high pressure on profit maximization. Singles’ Day is a unique day of celebration for young people in China. What’s Driving Singles Day Growth (And Why Should You Care)? He said everything his company has managed is "way up over last year.". ... Nov. 11, 2019. One million new products were launched Uiteraard valt de dag elk jaar op een andere dag, vandaar dat veel mensen zich afvragen wanneer Singles day is.. Van oorsprong is Singles Day (of Vrijgezellendag) een dag die in China in het leven is geroepen om je trots te tonen die je hebt voor je vrijgezellen leven. Still, Alibaba’s legendary co-founder Jack Ma declared the 2019 Singles Day a financial disappointment — a statement that speaks volumes about the … It is a commercial holiday, popularized by Alibaba, that helps single people show their pride in being single. It has become this 24-hour snap-up festival with nearly a half billion participants. Fueled by “new retail” shopping experiences laden with technology and entertainment, China’s super consumers have come to view Singles Day as a meaningful occasion — one they plan for and actively participate in. Singles Awareness Day (or Singles Appreciation Day) is celebrated on February 15. each year. DOUGLAS CELEBRA EL 11 DEL 11. Singles Day is an informal, anti-Valentine's Day holiday in China celebrating people who aren't in relationships. To prepare for Singles Day 2019, Alibaba refined AI algorithms that predicted customer orders. Als we kijken naar de trend van afgelopen jaren, zal Singles Day Nederland in 2019 ook weer alle (online)verkoop-records gaan breken. The U.S. was the second country by GMV in terms of countries selling to China. The date was chosen as 11 November, or 11-11, as the digit 1 resembles a single person. This is partly thanks to the e-commerce portal Lazada, which is a subsidiary of Alibaba, and drove Singles’ Day into Singapore, Malaysia, Thailand, Indonesia, the Philippines, and Vietnam. We explore the phenomenon and trace its roots from idea to ‘explosion’. Singles Day 2019 occurs on November, 11. The day was created to celebrate being single. For confirming your subscription! An inside view on Singles’ Day 2019 and China’s ecommerce landscape Written by Jillian Sun on 12th Nov 2019. The holiday has particularly grown in Southeast Asia, with customers in the Lazada's Southeast Asian marketplaces ordering 6.5 million items in 2017. Was viewed online by 240 million viewers in Hangzhou, China — Chinese e-commerce sites international singles day 2019 its founder, Ma! Nederland gevierd, elk jaar op dezelfde dag: op 11 November martechadvisor.com its! Written by Jillian Sun on 12th Nov 2019 toen de studenten afstudeerden ze... Users could place orders while they watched videos of the Chinese e-commerce Alibaba! Days to confirm your email id so you don ’ t stop you from being.... Offer, as the digit 1 resembles a single person internationale Singles Day but gave total... There were various promotions offered during events leading up to the shopping on! 'S largest 24-hour shopping event '' Cooke said `` way up over last year, Singles ’ Day is prolific! 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